We believe independent locally owned businesses are the backbone of the US economy. If they thrive, communities prosper. So we provide them modern loyalty and marketing tools to grow their businesses and compete with big national retailers.
The program is ShopMyNeighborhood (SMN). Targeted Shopping Solutions partners with community banks to sponsor a Buy Local program that provides SMN to local businesses to help them grow while rewarding shoppers for buying local for the first time.
Here's how it works: Small businesses traditionally use coupons and deals and loyalty punch cards to grow their businesses. But that's expensive, labor-intensive, and they're never really sure what's working. What SMN does is put their whole sales promotion program in the cloud. Now they can manage everything online and automatically measure the sales from the promotions.
The best part is they only pay for results. We charge a modest transaction fee when an SMN Shopper makes a purchase and earns or redeems rewards with the SMN Rewards card or our mobile app.
The core of the program is a bank-branded rewards card (or optional mobile app) processed by MasterCard®. The MasterCard ShopMyNeighborhood Card is the first and only rewards card that operates on the Card Association Network independent of the form of payment. It's just like a big box store card – swipe your card first, then pay. The program works across hundreds of merchants in the community and the shopper only needs the one card to earn and redeem rewards from them all.
The SMN Rewards Card is a stored value card. When the card is swiped at a merchant's credit card terminal, rewards are automatically issued and loaded onto the card. Shoppers can redeem the stored rewards at any time, or save them up for a big purchase or nice dinner with the family. (See the SMN REWARDS CARD CYCLE in Solution for more information.)
The only thing merchants need in order to implement the program is the credit card terminal already sitting on their countertop. With just an SMN card swipe, they can issue and redeem rewards to attract new customers, build customer loyalty, and generate more repeat purchases. Shoppers using our mobile app can earn and redeem rewards on their phones, even pay with it using our innovative mobile payment technology tied into a checking account.